Saturday, February 11, 2017

Budweiser Super Bowl commercial 2017

      Budweiser has made an ad for the Super Bowl. The story of an immigrant, Budweiser claims that it's about the American dream. It's about the real-life story of company co-founder Adolphus Busch who journeyed from his native Germany to America in 1857 to brew beer. The ad emphasizes and dramatizes Busch's journey as he makes his way to St. Louis where he meets his eventual business partner Eberhard Anheuser. On his way to St. Louis, he is hated upon being told that he is not wanted and is told to go back home.
      Once Busch gets to St. Louis, he is treated to a beer by Anheuser which is the only act of kindness he has received in this powerful 60-second commercial. Busch then graciously thanked Anheuser and then they exchange names and the rest is history. Since this is the story of an immigrant some believe that it is political but Budweiser says otherwise. Anheuser-Busch (the manufacturer of Budweiser) says, "We believe beer should be bipartisan, and did not set out to create a piece of political commentary; however we recognize that you can't reference the American Dream today without being part of the conversation."

Adolphus Busch when he gets to St. Louis

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